7 Virtual programmatic and ad tech events in May and June 2020

Despite a lot of marketing and ad tech events being postponed or canceled, the industry isn’t hibernating. Instead, we see tons of webinars, talks, podcasts, and interviews evolving brands, agencies, ad tech vendors, publishers, and nearly everyone in-between the supply chain sharing the insights as for the lockdown and keeping vocalizing fundamental topics like transparency, post-cookie times, in-housing, SPO, and beyond. 

Everyone is trying to adopt the change and to adapt to it – at the same time helping other pals in the industry to cope with that. That’s great, on the one hand, but on the other – seems a bit overwhelming, as the amount of content avalanches on us is just huge.

To help you stay up-to-date without drowning in the ad tech events & promotions content, we’ve put together the list of biggest virtual programmatic and ad tech events happening in May and June. Here’s a brief overview of them.

#1 IAB Europe and Kantar Webinar

May, 13 | Starts at: 15:00 CEST / 14:00 BST

In this webinar on the 13th of May, IAB Europe member Kantar will be sharing insights on how COVID-19 is influencing consumer behavior, attitudes, and expectations. The Kantar COVID-19 Barometer covers over 30,000 consumers in over 50 markets, providing consumer insights and their use for brands and marketers.

#2 AdTech:24

May, 13-14 | Starts at: 11:45 AM CEST / 10:45 AM BST

AdTech:24 will connect advertisers, agencies, and ad tech partners worldwide for lively debate, solutions to industry challenges, and product sneak peeks of organizers, Flashtalking. It will be a live-streaming ad tech conference non-stop for 24 hours to the global ad tech community. The topics include the future of the media agency, video trends, the future of media buying, the challenges of in-housing, the future of ad tech in APAC, and a lot more.

#3 PROGRAMMATIC I/O Labs

May, 18-21 | Starts at: 13:00 ET/ 10:00 AM PT

The comprehensive four-day experience at virtual PROGRAMMATIC I/O Innovation Labs includes live and on-demand learning options, access to the virtual attendee lounge, and ample networking opportunities. The agenda is built around 4 tracks: Identity and Privacy, New Market Realities, Platform Deep Dives, and TV & Streaming. The topics to be covered within these tracks include the state of identity in digital marketing, best practices the buy-side will need to consider in the second half of 2020, an immersion in TV and video advertising, and latest updates across the platforms and apps.

#4 Digiday Programmatic marketing summit

June, 10-12 | Starts at: TBD

Digiday is going to bring together senior leaders from top agencies and brands for this digital summit to take a candid discussion on where they’re investing across platforms and the tools they’re using to do it more efficiently. This will be three days of insights and new connections with an influential group of decision-makers. The agenda is in progress, but there’s no doubt these will be insightful days.

#5 Digitech Day

June, 11 | Starts at: 9:00 AM IDT / 7:00 AM BST

At DigiTech day is an ad tech conference where brands, publishers, and agencies will talk technology, getting a 360° overview of the market and discussing opportunities to increase their share in the advertising pie. During the online edition of DigiTech Day, participants will discuss the advertising tech industry and Covid-19, the current advertising tech trends in these fast-changing times, and, more importantly, their forecasts. 

#6 99//Club Digital Festival

June, 15-19 | Starts at: 15:00 BST

A digital marketing event by MAD//Fest London and New Age Digital promises to be super dynamic. Across the week, dozens of brands will share their big ideas with a worldwide audience of marketers in just 99 seconds. No boring panels, no skirting around the issues, no PR fluff – there will be just nuggets of topical inspiration delivered in bitesize form. Along with the content, there will be a bunch of networking activities and fun: virtual bar, influencer marketing over cocktail making, bedroom DJ sets, and more.

#7 IAB’s NewFronts

June, 22-26 | Starts at: 9:00 AM EST / 14:00 BST

The 2020 NewFronts will focus on the video content landscape, the changing marketplace around it, growth in new formats, new classes of creators, and new technologies and measurement strategies. Speakers from The New York Times, Hulu, Verizon, IBM, Twitter, LG, and more big game companies will talk across sight, sound, and motion in new formats and on new platforms.

We hope with this list of programmatic and ad tech events you’ll stay up-to-date within the trends in the changing landscape of the industry, and will also have fun with programmatic pals! Stay safe!

Exploring programmatic advertising opportunities? Drop us a line to try it out with Markpoint DSP.

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