Tech wars: Confronting ad fraud in 2020
Mar 24, 2020 - 10 min
Ad fraud can take many forms, using human and nonhuman traffic, but mostly, as the industry evolves, we have to cope with technology today. It’s getting more and more advanced in imitating user fingerprints and technical parameters, making it way more complicated to identify the bot and prevent its attack.
The good news – technologies aimed to fight ad fraud also evolve. Let’s take a look at types of fraud and strategies of winning against it in 2020.
Read on in whitepaper “Tech wars: Confronting ad fraud in 2020”